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Choose your preset LinkedIn campaign

Choose a preset campaign from the list or build your own from scratch

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Written by Ale Pintaudi
Updated over a month ago

🚀 LinkedIn Campaigns — Step-by-Step Guide

KomboAI’s LinkedIn Campaigns let you automate, personalize, and launch high-performing outreach directly from your workspace.
From building first-touch connections to running multi-step nurturing flows, each campaign adapts its tone, message, and sequence dynamically to every prospect’s profile, seniority, and context.

Whether you’re engaging cold leads or nurturing existing contacts, Kombo ensures every message feels human — while saving your team hours of manual work.

🔹 Step 1: Create a New Campaign

  1. Navigate to Explore → Campaigns → Create Campaign.

  2. Select the campaign type that fits your outreach goal:

Campaign Type

Description

Typical Use Case

🚀 Direct Outreach

Focused on connecting and sending a cold message right away.

Ideal for cold leads or outbound SDR outreach.

☀️ Warm Outreach

Builds familiarity before messaging — like, connect, and then message.

Great for relationship-driven sales or nurturing.

🛠️ Custom Campaign

Fully personalized flows combining any sequence of actions.

Perfect for advanced tailoring and ABM strategies.

  1. Name your campaign (e.g., “Test Romania” or “Founders Q4 Outreach”).

  2. Click Configure Campaign to proceed.

🔹 Step 2: Configure the Campaign

Inside the configuration screen:

  • Define the sequence type (e.g. Like → Connect → Message).

  • Assign the campaign to a Team or run it under your own profile.

  • Set the target audience from your Kombo contact list.

  • Choose your language from the top-right corner (🇬🇧 English, 🇪🇸 Español, 🇫🇷 Français, 🇮🇹 Italiano, 🇵🇹 Português, 🇩🇪 Deutsch).

🔹 Step 3: Select Message Templates

Kombo lets you pick or build message templates with dynamic SmartTags that auto-fill for each prospect.

  1. Choose your Primary Template (main message).

  2. Add one or more Backup Templates as alternatives (for tone or fallback).

Field

Example

Purpose

Primary Template

“Funding Rounds & Investors”

Sent first to all prospects.

Backup Template #1

“Humorous with Pain & Value”

Used when the primary doesn’t fit tone/context.

Backup Template #2

“Glassdoor Reviews”

Alternate version for HR or leadership prospects.

  1. Preview or edit each message directly within Kombo.

  2. Use SmartTags (e.g., {{firstName}}, {{companyName}}, {{fundingAmount}}, {{latestInvestorName}}) to personalize content automatically.

🔹 Step 4: Add Smart Personalization

KomboAI uses SmartTags to make each message unique.

You can access SmartTags through:
➡️ Add SmartTags → Personal Details / Prospect Info / Prospect Company

Examples of SmartTags:

Category

Example

Output

Personal Details

{{firstName}}

“Hi Luca,”

Prospect Info

{{currentTitle}}

“Co-Founder at…”

Prospect Company

{{companyName}}

“at KomboAI”

Custom Tags

{{valueProposition}}

Inserts dynamic Kombo value text.

💡 Pro Tip: Use custom tags like Kombo Deck or Pricing to insert tailored references or links.

🔹 Step 5: Review Messages (Manual Check)

Before launching, Kombo runs a Manual Check phase.

You’ll see one preview per prospect with:

  • Their name, title, and company.

  • The generated message in context.

  • The active template name (e.g., Humorous with Pain & Value).

From here, you can:
✅ Accept All – approve all messages at once.
✅ Accept & Continue – approve one message and move to the next.
🔄 Change Template for this Prospect – switch tone or structure.
🗑️ Remove this Prospect – skip a contact before sending.

Example in action:

“Hi Alessandro!
Are your software solutions feeling like a circus act? With KomboAI, you can turn that chaos into a smooth magic show...”

🔹 Step 6: Launch the Campaign

Once all messages are approved (progress bar shows 4/4 ✅):

  1. Click Launch Campaign.

  2. Kombo will start executing your chosen sequence — likes, connects, and messages — automatically following your settings.

  3. You can monitor campaign performance directly in your Kombo dashboard.

🔹 Step 7: Track & Optimize

After launch, Kombo continuously analyzes engagement data:

  • Response rates per template.

  • Connection acceptance metrics.

  • SmartTag performance (e.g., personalization lift).

You can duplicate high-performing campaigns or tweak underperforming ones — Kombo will keep your insights centralized.

🔹 Step 8: Advanced Features

KomboAI gives full creative and control flexibility:

Feature

Description

Keep exact message wording

Locks phrasing for brand consistency.

Advanced Layout Controls

Set tone, word count, and style hints.

Multi-language campaigns

Run localized messages per market.

Backup template logic

Automatically switches templates if tone mismatch is detected.

🧭 Key Takeaways

✅ Campaigns made human: Every outreach adapts tone and humor to the recipient’s profile.
✅ Real-time personalization: SmartTags automatically tailor messages per contact.
✅ Multi-language & flexible: Instantly run campaigns across markets.
✅ Manual oversight: Approve or edit each message with one click.
✅ Performance-first: Built-in analytics to iterate your outreach strategy.

Need help? 💬
Reach out anytime at [email protected] — our team will help get your campaigns running smoothly.

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