🧩 Build Custom Campaigns
KomboAI’s Custom Campaigns let you design your own sequence of outreach actions — combining LinkedIn, Email, or WhatsApp — in the exact order and timing that fits your sales motion.
This gives you total flexibility to build multi-touch, multi-channel flows that feel natural and human, while keeping automation smart and compliant.
🔹 Step 1: Create a Custom Campaign
Go to Explore → Campaigns → Create Campaign → Custom Campaign.
Name your campaign (e.g., “Test Romania” or “Warm Leads EMEA”).
Click Configure Campaign to open the sequence builder.
🔹 Step 2: Add Your LinkedIn Actions
Each campaign starts with a LinkedIn Actions block.
This is where you define your outreach steps — like, connect, view, or message.
Common structure examples:
Sequence | Description |
Warm Up Prospect | Like post → View profile → Connect → Message |
Direct Outreach | Connect → Message immediately |
Multi-channel | LinkedIn message → Email follow-up → WhatsApp nudge |
You can mix actions within one campaign for maximum engagement.
🔹 Step 3: Choose Channels
From the dropdown, you can switch the communication channel for each step:
💼 LinkedIn → Connect, Like, Message, or View Profile
💬 WhatsApp → Send a short message via WhatsApp
📧 Email → Send a personalized follow-up email
💡 Pro Tip: Start on LinkedIn, follow up via Email, and close via WhatsApp for high-intent prospects.
🔹 Step 4: Set Delays Between Actions
For each step, you can define when it should trigger:
No delay → Run immediately after the previous step.
Wait X hours/days → Space out touches for natural pacing.
From campaign start / After previous step → Decide whether the timer starts immediately or only after completion of the previous step.
Typical outreach rhythm:
View → Wait 1 day
Connect → Wait 3 hours
Message → Wait 3 hours
Follow-up → Wait 1 day
This keeps your campaign human and avoids LinkedIn limits.
🔹 Step 5: Add Templates
Click Select Templates to attach the personalized message templates that Kombo will use at each step.
You can:
Choose a Primary Template (e.g., Funding Rounds & Investors).
Add Backup Templates (e.g., Humorous with Pain & Value, Glassdoor Reviews).
Kombo will automatically use the most contextually relevant version per recipient.
🔹 Step 6: Preview and Launch
Once your sequence is ready:
Click Preview Campaign to review all steps, timing, and templates.
Confirm all SmartTags are filling correctly.
Click Launch Campaign to activate it.
Kombo will now execute the full multi-step flow automatically, respecting your delays and sequence logic.
🧭 Example: Warm-Up and Multi-Step Campaign
Step | Channel | Action | Delay |
1 | Like a post | No delay | |
2 | View profile | Wait 1 day | |
3 | Connect | Wait 3 hours | |
4 | Message (Funding template) | Wait 3 hours | |
5 | Follow-up email | Wait 1 day |
🔹 Step 7: Combine with Sell by Chat (Custom GPT)
To generate message templates that perfectly match your SmartTags and tone, use Kombo’s official GPT:
👉 Sell by Chat (KomboAI)
How to use it:
Open the GPT and describe your outreach goal — e.g.
“Write a LinkedIn message for a founder who just raised Series A.”The GPT will generate a ready-to-use message containing Kombo tags like
{{firstName}},{{companyName}},{{fundingAmount}},{{valueProposition}}.Copy it into your Kombo Template Editor.
Save it as your Primary or Backup template.
💡 Example prompts:
Goal | Example Prompt |
Outbound Founders | “Write a concise LinkedIn message for founders who just raised funding.” |
Sales Directors | “Create a humorous outreach for a Sales Director dealing with pipeline pressure.” |
HR Managers | “Write a friendly message referencing Glassdoor reviews.” |
🛠️ Troubleshooting
💡 Common issues and quick fixes:
Issue | Solution |
Steps not executing | Check if your LinkedIn session is active and logged in. |
Template missing in preview | Make sure a Primary Template is selected for each message step. |
SmartTags not replacing values | Verify CRM fields are mapped correctly. |
Delays not applied | Confirm “After previous step” is selected if you want sequential timing. |
Campaign stuck on draft | Ensure at least one action and one template are configured before launching. |
Need help? 💬
Contact [email protected] — our team will help you get your campaign up and running smoothly.